Is CE marking required for products sold online?

Yes, if your product falls under an EU directive or regulation requiring CE compliance, it must have the mark to be sold online in the European Union (EU) and European Economic Area (EEA). This applies to e-commerce and includes products sold via platforms like Amazon, Bol.com, or your own webshop.

Check if your products are required to bear the CE mark.

Key details for online sellers:

• Mandatory categories: Electronics, toys, medical devices, machinery, and personal protective equipment (PPE) require CE marking.
• Not a quality mark: CE is a declaration of regulatory conformity. You cannot place the mark on unregulated items.
• EU Authorized Representative: Under EU market surveillance rules, non-EU manufactured CE products must have an Authorized Representative or economic operator established within the EU to take responsibility for compliance.
• Marketplace rules: Platforms like Bol.com or Amazon require you to verify conformity and display the CE mark in product listings. Review your platform’s specific policy for local compliance steps.

If you are importing goods from outside the EU/EEA, you are legally considered the manufacturer and must ensure proper testing and retain a technical file.